Tag Archives: Strong

It pays to be free: No-cost products garner strong word-of-mouth recommendations

Consumers who get a web-based product or mobile app for free are more likely to give it a word-of-mouth boost than a product they buy, suggesting they feel “one good turn deserves another.” That’s according to new research from the McCombs School of Business at The University of Texas at Austin by Wen Wen, an… Read More »

Drug Agency Calls for Strong Warning Labels on Popular Sleep Aids

Federal health regulators announced on Tuesday that they would require manufacturers of sleeping pills such as Ambien and related drugs to post strongly worded warnings in boxes on labels and patient guides. The Food and Drug Administration, in what it called a safety announcement, noted that the drugs’ side effects included risky behaviors, such as… Read More »