Tag Archives: marketing

Is personalized medicine mostly marketing and hype?

“Personalized” medicine sounds appealing. Rather than just guessing at what medication to try, a genetic test can figure out, in advance, which medications will be effective and which medications are more likely to make you sicker. Except it doesn’t work. It’s mostly marketing and hype. The FDA has officially warned consumers and physicians that genetic tests sold… Read More »

Health care industry spends $30 billion a year on marketing – NBCNews.com

Breaking News Emails Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings. SUBSCRIBE Jan. 8, 2019, 6:43 PM GMT By Liz Szabo, Kaiser Health News Spending on health care marketing nearly doubled from 1997 to 2016, soaring to at least $ 30 billion a year, according to a… Read More »