Tag Archives: industry

Health care industry spends $30 billion a year on marketing – NBCNews.com

Breaking News Emails Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings. SUBSCRIBE Jan. 8, 2019, 6:43 PM GMT By Liz Szabo, Kaiser Health News Spending on health care marketing nearly doubled from 1997 to 2016, soaring to at least $ 30 billion a year, according to a… Read More »

Aetna, Ascension join industry blockchain pilot to improve network directory data

Dive Brief: Health insurance giant Aetna, newly merged with CVS Health, and Ascension have teamed up with five other healthcare companies to test the use of blockchain technology to fix provider network lists.  The so-called Synaptic Health Alliance will help to pilot a blockchain-enabled initiative to improve data quality and trim time and costs associated with… Read More »