Tag Archives: Care

5 quick PR tricks to cover up a lack of real health care news

As all researchers know, science is a grinding parade of failure and dead ends. But as we’ve often written, news release writers sometimes seem hell-bent on making the public believe otherwise. Like expert makeup artists, they can add sparkle to lackluster findings, mask blemishes in study designs, and smooth over unimpressive data. One thing I… Read More »

Health care industry spends $30 billion a year on marketing – NBCNews.com

Breaking News Emails Get breaking news alerts and special reports. The news and stories that matter, delivered weekday mornings. SUBSCRIBE Jan. 8, 2019, 6:43 PM GMT By Liz Szabo, Kaiser Health News Spending on health care marketing nearly doubled from 1997 to 2016, soaring to at least $ 30 billion a year, according to a… Read More »